Tayla Mor-Avi | Product Designer

Chicago, Illinois | 872-235-9740 | taylamoravi@gmail.com | LinkedIn 

Professional Summary

I am a Product Designer with a unique blend of skills and expertise. By drawing from my prior experience in management, I gain valuable insights into users and their unarticulated needs, allowing me to craft intuitive user experiences. My lifelong passion for art empowers me to translate complex information into visually appealing interfaces that not only streamline business processes but also cater to the specific needs of users.

Skills

UX Design | Heuristic Evaluation, User Research, Contextual Inquiry, Personas, Wireframes, Prototyping, User flows, Information Architecture, Accessibility, Design thinking, Human-centered Design

UI Design | Visual, Design, High Fidelity Prototypes, Illustration & Sketching, Icon/Logo Design

Tools | Sketch, Figma, Miro, Balsamiq, Illustrator, Adobe XD, InDesign, Invision, Analytics software

Professional Experience

General Assembly | UX Design Fellow | Chicago, Illinois (Remote) May 2023 - August 2023

  • Created functioning prototypes to apply knowledge of design thinking and user flows.

  • Collected User Research to get a better understanding of human centered design.

  • Re-designed a website using Information Architecture and Wireframes to increase accessibility to its users.

JT&A | Business Development Advisor | Kwa-Zulu Natal, South Africa June 2017 - October 2019

  • Demonstrated expertise in SETA application processes as a whole.

  • Provided leadership to stakeholders investing in the accreditation process.

  • Translated business requirements  and user research into effective accreditation solutions for complex business needs.

  • Excellent communication skills for effective collaboration through cross functional teams.

  • Analytical mindset with the ability to derive actionable insights from data.

UX Design Projects 2023

Elevate Hire | Project Lead | Website Redesign

  • Guiding user experience design process, set project objectives as well as managing timelines and resources.

  • Ensuring user-centered approach and delivering cohesive and effective user experiences.

ClassFindr | Design Lead| Website design

  • Conducted User interviews, heuristic and competitive analysis, usability testing.

  • Created mid-fidelity prototype, with simplistic design, making use of IA to not overwhelm users.

The Last Bookstore | UX Designer | Website Redesign

  • Created open and closed card sorts to gain a better understanding of how users group content data.

  • Sketch user flows and wireframes to outline the new layout and functions of the website.

  • Delivered mid fidelity 20 screen prototype in Figma with developer redlines for user flows, interactions and style guide.

ManageMe. | UX Designer | Empowering Creative Professionals

  • Conducted user interviews  and utilized affinity mapping to synthesize findings and identify common themes and user needs.

  • Created a low fidelity prototype that catered to the unarticulated needs of the users.

Education

General Assembly | User Experience Design Immersive | Remote May 2023 

Full-time immersive program in UX/UI design consisting of 480+ hours of study, practice, professional training, and mentorship. Executed end-to-end UX/UI design processes for six projects from research phase through UI design, prototyping, usability testing, iteration, and stakeholder presentation; worked fully remote with teams using Agile methodologies and iterative development.

UCLA | Arts and Entertainment |Remote January 2021

UCLA | Storytelling and Filmmaking |Remote January 2021